Brilliant Brow Definers
Regular price £18.00 Sale price £5.40 Save 70%Brilliant Brow Definer, Ideal for Thin and Sparse Brows
- ✔ BRILLIANT FOR THINNING BROWS - beautiful brows in seconds
- ✔ FRAMES THE FACE - darker, defined brows frame the face
- ✔ DESIGNED FOR MIDLIFE WOMEN - Add colour only where you need it most
- ✔ TWIST UP SPOOLIE - Brush up the hairs after colouring them in for a natural look
Our fastest selling Brilliant Brow Definers are very popular - we've already sold out once! Our Brilliant Brow Definer has been designed to give you the brows you long for – in moments. Naturally fill in any gaps without giving you that "mono" brow look.
Dual-ended system sculpts, thickens and defines sparse brows. The spoolie shapes, grooms and sets brows while the soft charcoal fills in, defines and adds colour.
What’s included:
1 Brow Definer Pencil
- Natural looking brows in seconds
- Soft charcoal for easy application
- Twist up angled tip to fill in gaps where you want
- Spoolie end to brush hairs up for a natural brow look
- 30 day money back guarantee
Each Pack Contains:
1 Brilliant Brow Definer
Cruelty-Free, Always
We are proud that Hello Dame is entirely cruelty-free and we have no wish to harm animals. We never use mink or any other animal fur in our lashes. All of our products are manufactured in a cruelty-free environment and are completely suitable for vegans.
UK DELIVERY
Royal Mail Guaranteed Signed For Tracked Delivery (1-2 Working Days) - £4.85
FREE Shipping - on all orders over £50 excluding Gift Cards
- Orders are processed Monday to Saturday
We are now using MyHermes for UK orders. Please do fill out the form with your email and mobile number so you can receive updates and track your package.
Refunds & Returns
Our Returns Policy
Our Returns Policy forms part of, and must be read in conjunction with, our Terms and Conditions of Sale. We reserve the right to change this Returns Policy at any time. This Returns Policy was last updated on 15/02/2021.
It is important that you check your order or items upon receipt and always before use. If any errors occur or issues arise then these need to be reported to us immediately so we can investigate.
Before attempting to return an order, please contact our customer service team at hi@hellodame.london to explain your issue in detail as providing outstanding customer service is one of our core values.
Your statutory rights
Our Returns Policy does not affect your statutory rights.
For more information about your other statutory rights, please visit the UK Government's website at: www.direct.gov.uk or contact Consumer Direct, the Government funded consumer advice service on 08454 04 05 06.
Right to Cancel
You have the right to cancel this contract within 14 days without giving reason. The cancellation period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires physical possession of the goods.
To exercise the right to cancel, you must inform us of your decision to cancel this contract by a clear statement.
Please ensure that the items you are returning are unopened and in any original packaging. Unwanted goods need to be in pristine condition with any retail seals unbroken.
Effects of Cancellation
If you cancel this contract, we will reimburse to you the cost of the product/s received from you, excluding the cost of delivery.
We may make a deduction from the reimbursement for loss in value of any goods supplied if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay and not later than:
(a)14 days after the day we receive back from you any goods supplied; or
(b)(if earlier) 14 days after the day you provide evidence that you have returned the goods; or
(c)if there were no goods supplied, 14 days after the day on which we are informed about your decision to cancel the contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise. In any event, you will not incur any fees as a result of the reimbursement. You will have to bear the direct cost of returning the goods.
What should I do if I don’t like the product?
As all our products are for the face area, we cannot accept returns of any items that have been opened and used. Due to Covid, this is now an absolute imperative. The best course of action is to contact our Customer Service team at hi@helldame.london to explain your issue in detail as providing outstanding customer service is one of our core values.
What should I do if I receive an incorrect item?
We have high standards when it comes to packaging your order however mistakes, do occur from time to time. Please accept our apologies if you have received an incorrect item. As part of our customer objectives, we will do our upmost to resolve your query with speed, ease and with absolute minimal inconvenience.
We will review each case individually when considering the return of the product; in some cases we may require further information such as pictures so we can choose the best course of action. Our aim is to provide the best solution for you as quickly as possible.
Please ensure that the items you are returning are unopened and in any original packaging. Unwanted goods need to be in pristine condition with any retail seals unbroken.
What should I do if my item is damaged?
Although we take care to prevent any damage to your goods during transit it is possible that problems may arise. Please accept our apologies if you have received a damaged item.
We ask that you do not refuse delivery, instead accept the goods and contact us immediately. Refusal may actually result in a delay of the parcel being returned.
You can contact us through at hi@hellodame.london. Please attach any pictures you have of the damage to the message. A member of our team will review the details and offer the best resolution to resolve your query.
How do I report a fault with my product?
Please accept our apologies if you believe there is a fault with your item, we take all complaints regarding the quality of our products seriously and we will need to investigate the reported fault in more detail.
In order to do this we ask that you contact us at hi@hellodame.london. Please provide details of the fault and where possible attach pictures to your message.
How do I arrange a return?
Please contact our Customer Service team to arrange your return.
We will need to know your order number, the item you want to return and the reason for return. Upon receipt of these details we will provide you with a unique returns authorisation number and all the necessary information to arrange the return.
Please package the item securely and ensure our returns form is included inside. You will need to obtain a proof of postage receipt when you send your item to us. Proof of postage does not cost anything but without it we may not be able to process your refund or replacement in the rare event that your item is lost in transit. If you request a replacement and the product is no longer available, we will process a refund back to the original account used to purchase the item.
Any item you have accepted and then returned is your responsibility until it reaches us. Please therefore ensure that you send your item back to us using a delivery service that insures you for the value of the goods.
Will you refund my postage costs to return an item?
Unfortunately, we cannot refund your postage costs at the present time.
Complaints
If you are not satisfied with the way in which we have handled the return or replacement of any item, we want to hear about this. Our aim is to resolve the matter for you and ask that you please contact our customer services at hi@hellodame.london and we will work hard to resolve any issues as smoothly as possible.

Bionic Lash Serum
Regular price £30.00 Sale price £9.00 Save 70%BIONIC Rapid Eyelash Serum for Captivating Lashes - Extremely Gentle, Good For Sensitive Eyes, Vegan & Cruelty-Free - The Best Lash Conditioner Out There - So Easy To Use, See Results in 60 Days
- ✔ ENCOURAGES NEW LASH GROWTH - For beautifully abundant lashes - this uber gentle, all in one lash enhancing serum is the perfect solution
- ✔ SUITABLE FOR SENSITIVE EYES - A gentle, vegan, cruelty-free eyelash serum
- ✔ FINEST NATURAL INGREDIENTS - Infused with delicate extracts of Biotin Tripeptides,Ginseng, Japonica, & Pumpkin Seed Extract ; Ingredients designed to stimulate new growth and condition the hair follicle from root to tip
- ✔ EASY TO USE - Soft brush head to ensure the serum is only applied to the roots of your lashes and not wasted on the actual lash
- ✔ THE PERFECT GIFT - Beautifully presented and heat wrapped for hygiene
- ✔ 30 DAY GUARANTEE - On all Hello Dame products
A gentle but highly effective lash serum designed to encourage new lash growth. If your lashes are looking sparse or are thinning due to illness, age or genetics then choose our Bionic Lash Growth Serum for speedy results. Start using this gentle serum every day as part of your evening routine, pop it next to your toothbrush so you don’t forget as consistency is the key to the luscious lashes you long for. The soft brush head allows for precision application along the top of your natural lash line and the serum dries in seconds.
Safety Information:
Do not get in your eyes. Do NOT apply on lower eyelashes. Discontinue use if redness or irritation occurs. If redness or irritation persists or is excessive, consult your physician. We recommend you not use it if you are pregnant or nursing, actively undergoing cancer chemotherapy, or under age of 18. If you are being treated for any ocular disorder, use under the supervision of your physician.
Do not use if you are sensitive to any of the ingredients on the label. Some product users have reported a faint darkening on the base of their eyelashes (primarily with excessive use). If this is of concern to you, do not use. Keep out of reach of children. Additional applications of serum will not promote extra growth. Contact lenses should be removed before application. Upon discontinuation of serum, lashes will revert to pre-treatment levels.
Ingredients:
Aqua, Hyaluronate, Pentylene Glycol, Panax Ginseng Extract, Swertia Japonica Extract, Pumpkin Seed Extract, Acorus Calamus Root Extract, Panthenol, Serenoa Serrulata Fruit Extract, Biotinoyl Tripeptide - 1, Myristoyl Pentapeptide-17, Oligopeptide-10, Tocopherol, Biotin
Directions:
Ensure eyes are clean and free from make up, Use the applicator brush and apply the Bionic Lash Serum along the line of the upper lash as part of your nighttime beauty regime.
Each Pack Contains:
1 x Bionic Lash Serum
Cruelty-Free, Always
We are proud that Hello Dame is entirely cruelty-free and we have no wish to harm animals. We never use mink or any other animal fur in our lashes. All of our products are manufactured in a cruelty-free environment and are completely suitable for vegans.
UK DELIVERY
Royal Mail Guaranteed Signed For Tracked Delivery (1-2 Working Days) - £4.85
FREE Shipping - on all orders over £50 excluding Gift Cards
- Orders are processed Monday to Saturday
We are now using MyHermes for UK orders. Please do fill out the form with your email and mobile number so you can receive updates and track your package.
Refunds & Returns
Our Returns Policy
Our Returns Policy forms part of, and must be read in conjunction with, our Terms and Conditions of Sale. We reserve the right to change this Returns Policy at any time. This Returns Policy was last updated on 15/02/2021.
It is important that you check your order or items upon receipt and always before use. If any errors occur or issues arise then these need to be reported to us immediately so we can investigate.
Before attempting to return an order, please contact our customer service team at hi@hellodame.london to explain your issue in detail as providing outstanding customer service is one of our core values.
Your statutory rights
Our Returns Policy does not affect your statutory rights.
For more information about your other statutory rights, please visit the UK Government's website at: www.direct.gov.uk or contact Consumer Direct, the Government funded consumer advice service on 08454 04 05 06.
Right to Cancel
You have the right to cancel this contract within 14 days without giving reason. The cancellation period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires physical possession of the goods.
To exercise the right to cancel, you must inform us of your decision to cancel this contract by a clear statement.
Please ensure that the items you are returning are unopened and in any original packaging. Unwanted goods need to be in pristine condition with any retail seals unbroken.
Effects of Cancellation
If you cancel this contract, we will reimburse to you the cost of the product/s received from you, excluding the cost of delivery.
We may make a deduction from the reimbursement for loss in value of any goods supplied if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay and not later than:
(a)14 days after the day we receive back from you any goods supplied; or
(b)(if earlier) 14 days after the day you provide evidence that you have returned the goods; or
(c)if there were no goods supplied, 14 days after the day on which we are informed about your decision to cancel the contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise. In any event, you will not incur any fees as a result of the reimbursement. You will have to bear the direct cost of returning the goods.
What should I do if I don’t like the product?
As all our products are for the face area, we cannot accept returns of any items that have been opened and used. Due to Covid, this is now an absolute imperative. The best course of action is to contact our Customer Service team at hi@helldame.london to explain your issue in detail as providing outstanding customer service is one of our core values.
What should I do if I receive an incorrect item?
We have high standards when it comes to packaging your order however mistakes, do occur from time to time. Please accept our apologies if you have received an incorrect item. As part of our customer objectives, we will do our upmost to resolve your query with speed, ease and with absolute minimal inconvenience.
We will review each case individually when considering the return of the product; in some cases we may require further information such as pictures so we can choose the best course of action. Our aim is to provide the best solution for you as quickly as possible.
Please ensure that the items you are returning are unopened and in any original packaging. Unwanted goods need to be in pristine condition with any retail seals unbroken.
What should I do if my item is damaged?
Although we take care to prevent any damage to your goods during transit it is possible that problems may arise. Please accept our apologies if you have received a damaged item.
We ask that you do not refuse delivery, instead accept the goods and contact us immediately. Refusal may actually result in a delay of the parcel being returned.
You can contact us through at hi@hellodame.london. Please attach any pictures you have of the damage to the message. A member of our team will review the details and offer the best resolution to resolve your query.
How do I report a fault with my product?
Please accept our apologies if you believe there is a fault with your item, we take all complaints regarding the quality of our products seriously and we will need to investigate the reported fault in more detail.
In order to do this we ask that you contact us at hi@hellodame.london. Please provide details of the fault and where possible attach pictures to your message.
How do I arrange a return?
Please contact our Customer Service team to arrange your return.
We will need to know your order number, the item you want to return and the reason for return. Upon receipt of these details we will provide you with a unique returns authorisation number and all the necessary information to arrange the return.
Please package the item securely and ensure our returns form is included inside. You will need to obtain a proof of postage receipt when you send your item to us. Proof of postage does not cost anything but without it we may not be able to process your refund or replacement in the rare event that your item is lost in transit. If you request a replacement and the product is no longer available, we will process a refund back to the original account used to purchase the item.
Any item you have accepted and then returned is your responsibility until it reaches us. Please therefore ensure that you send your item back to us using a delivery service that insures you for the value of the goods.
Will you refund my postage costs to return an item?
Unfortunately, we cannot refund your postage costs at the present time.
Complaints
If you are not satisfied with the way in which we have handled the return or replacement of any item, we want to hear about this. Our aim is to resolve the matter for you and ask that you please contact our customer services at hi@hellodame.london and we will work hard to resolve any issues as smoothly as possible.

Bionic Conditioning Mascara
Regular price £20.00 Sale price £6.00 Save 70%BIONIC Conditioning Mascara with Vitamin E - Good For Sensitive Eyes, Vegan & Cruelty-Free Smudge Proof, Waterproof - Conditions Your Lashes Whilst You Wear It
- ✔ SILKY BLACK COLOUR - For luxuriant, luscious lashes, glides on easily
- ✔ GLOSSY TEXTURE - Which means no clumping or sticky spider legs
- ✔ SUITABLE FOR SENSITIVE EYES - A gentle, cruelty-free satiny mascara
- ✔ FINEST NATURAL INGREDIENTS - Infused with delicate extracts of Hyaluronic Acid for Moisture, Pentapeptides,Ginseng, Japonica, & Pumpkin Seed Extract PLUS Vitamin E; Ingredients designed to condition the lash from root to tip
- ✔ EASY TO USE - Soft spoolie ensures mascara covers lashes evenly
- ✔ THE PERFECT GIFT - Beautifully presented and heat wrapped for hygiene
So what makes the Bionic Conditioning Mascara different? Well, it’s infused with delicate extracts of Hyaluronic Acid for Moisture, Pentapeptides, Ginseng, Japonica, & Pumpkin Seed Extract PLUS Vitamin E to ensure your lashes stay in tip top condition. You wouldn’t think twice about buying conditioner for your hair and the same should apply to your lashes.
You can team this up with the Bionic Lash Serum to give you the ULTIMATE wow lash factor. Your eyes are the window to your soul and all our products are designed to make your eyes and brows utterly captivating.
Ingredients:
Aqua, Hyaluronic Acid, C177499, Hydroxyethyl Cellulose, Cucurbita Pepo Pumpkin Seed Extract, Myristoyl Pentapeptide-17, Arginine, Panax Ginseng Extract, Swertia Japonica Extract, Acorus Calamus Root Extract, Serenoa Serrulata Fruit Extract, Oligopeptide-10, Vitamin E
Directions:
Apply directly to the top and bottom eyelashes using the applicator
Do not get in your eyes. Discontinue use if redness or irritation occurs. If redness or irritation persists or is excessive, consult your physician. We recommend you not use it if you are pregnant or nursing, actively undergoing cancer chemotherapy, or under age of 18. If you are being treated for any ocular disorder, use it under the supervision of your physician. Do not use it if you are sensitive to any of the ingredients on the label.
Each Pack Contains:
1 x Bionic Conditioning Mascara
Cruelty-Free, Always
We are proud that Hello Dame is entirely cruelty-free and we have no wish to harm animals. We never use mink or any other animal fur in our lashes. All of our products are manufactured in a cruelty-free environment and are completely suitable for vegans.
UK DELIVERY
Royal Mail Guaranteed Signed For Tracked Delivery (1-2 Working Days) - £4.85
FREE Shipping - on all orders over £50 excluding Gift Cards
- Orders are processed Monday to Saturday
We are now using MyHermes for UK orders. Please do fill out the form with your email and mobile number so you can receive updates and track your package.
Refunds & Returns
Our Returns Policy
Our Returns Policy forms part of, and must be read in conjunction with, our Terms and Conditions of Sale. We reserve the right to change this Returns Policy at any time. This Returns Policy was last updated on 15/02/2021.
It is important that you check your order or items upon receipt and always before use. If any errors occur or issues arise then these need to be reported to us immediately so we can investigate.
Before attempting to return an order, please contact our customer service team at hi@hellodame.london to explain your issue in detail as providing outstanding customer service is one of our core values.
Your statutory rights
Our Returns Policy does not affect your statutory rights.
For more information about your other statutory rights, please visit the UK Government's website at: www.direct.gov.uk or contact Consumer Direct, the Government funded consumer advice service on 08454 04 05 06.
Right to Cancel
You have the right to cancel this contract within 14 days without giving reason. The cancellation period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires physical possession of the goods.
To exercise the right to cancel, you must inform us of your decision to cancel this contract by a clear statement.
Please ensure that the items you are returning are unopened and in any original packaging. Unwanted goods need to be in pristine condition with any retail seals unbroken.
Effects of Cancellation
If you cancel this contract, we will reimburse to you the cost of the product/s received from you, excluding the cost of delivery.
We may make a deduction from the reimbursement for loss in value of any goods supplied if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay and not later than:
(a)14 days after the day we receive back from you any goods supplied; or
(b)(if earlier) 14 days after the day you provide evidence that you have returned the goods; or
(c)if there were no goods supplied, 14 days after the day on which we are informed about your decision to cancel the contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise. In any event, you will not incur any fees as a result of the reimbursement. You will have to bear the direct cost of returning the goods.
What should I do if I don’t like the product?
As all our products are for the face area, we cannot accept returns of any items that have been opened and used. Due to Covid, this is now an absolute imperative. The best course of action is to contact our Customer Service team at hi@helldame.london to explain your issue in detail as providing outstanding customer service is one of our core values.
What should I do if I receive an incorrect item?
We have high standards when it comes to packaging your order however mistakes, do occur from time to time. Please accept our apologies if you have received an incorrect item. As part of our customer objectives, we will do our upmost to resolve your query with speed, ease and with absolute minimal inconvenience.
We will review each case individually when considering the return of the product; in some cases we may require further information such as pictures so we can choose the best course of action. Our aim is to provide the best solution for you as quickly as possible.
Please ensure that the items you are returning are unopened and in any original packaging. Unwanted goods need to be in pristine condition with any retail seals unbroken.
What should I do if my item is damaged?
Although we take care to prevent any damage to your goods during transit it is possible that problems may arise. Please accept our apologies if you have received a damaged item.
We ask that you do not refuse delivery, instead accept the goods and contact us immediately. Refusal may actually result in a delay of the parcel being returned.
You can contact us through at hi@hellodame.london. Please attach any pictures you have of the damage to the message. A member of our team will review the details and offer the best resolution to resolve your query.
How do I report a fault with my product?
Please accept our apologies if you believe there is a fault with your item, we take all complaints regarding the quality of our products seriously and we will need to investigate the reported fault in more detail.
In order to do this we ask that you contact us at hi@hellodame.london. Please provide details of the fault and where possible attach pictures to your message.
How do I arrange a return?
Please contact our Customer Service team to arrange your return.
We will need to know your order number, the item you want to return and the reason for return. Upon receipt of these details we will provide you with a unique returns authorisation number and all the necessary information to arrange the return.
Please package the item securely and ensure our returns form is included inside. You will need to obtain a proof of postage receipt when you send your item to us. Proof of postage does not cost anything but without it we may not be able to process your refund or replacement in the rare event that your item is lost in transit. If you request a replacement and the product is no longer available, we will process a refund back to the original account used to purchase the item.
Any item you have accepted and then returned is your responsibility until it reaches us. Please therefore ensure that you send your item back to us using a delivery service that insures you for the value of the goods.
Will you refund my postage costs to return an item?
Unfortunately, we cannot refund your postage costs at the present time.
Complaints
If you are not satisfied with the way in which we have handled the return or replacement of any item, we want to hear about this. Our aim is to resolve the matter for you and ask that you please contact our customer services at hi@hellodame.london and we will work hard to resolve any issues as smoothly as possible.